TRADER Corporation and Car Media 2.0 Announce Strategic Partnership & Technology Sharing Arrangement

February 14, 2019

TRADER Corporation and Car Media 2.0 are pleased to announce a new strategic partnership and technology sharing agreement, affording TRADER customers access to the Car Media 2.0 New Car Image Library and video solutions. Canadian automotive retailers advertising their new car inventory on TRADER’s automotive marketplace – autoTRADER.ca – will soon have access to a complete set of new vehicle images, captured uniquely, seasonally adjusted and with backgrounds replaced. The New Car Image Library will feature professionally produced photos for most major OEM new vehicles, categorized by year, make, model, trim and colour.

“It’s no secret that well merchandised inventory, with quality photos, drive more vehicle listing views and more consumer interest on both the autoTRADER.ca marketplace and our dealer partners’ websites,” said Jill Hadfield, Chief Product Officer at TRADER. “In fact, one of our early adopters using the New Car Image Library saw a 94% increase in visits to their vehicle listings on autoTRADER.ca.”

Further, TRADER will be replacing their legacy video offering with dynamic, complete video solutions for automotive OEMs and retailers across Canada. The new solution will be powered by Car Vids 2.0, an advanced video platform developed by Car Media 2.0, and will feature customized, automated and truly immersive video content.

“We are excited to be partnering with TRADER to more broadly share our leading-edge merchandising technology in the Canadian automotive market,” said Randy Price, Head of Accounts & Strategic Partnerships, at Car Media 2.0. “This new relationship affords access to automated, streamlined tools for TRADER customers to improve their new car merchandising efforts and enhance the new car shopping experience for Canadian consumers.”

ABOUT TRADER CORPORATION

TRADER Corporation is the leading digital marketing partner for Canadian automotive retailers and manufacturers. With over 16 million visits a month and more than 4.1 million mobile app downloads, TRADER’s automotive marketplace – autoTRADER.ca – is the #1 source for all things automotive in Canada. The company offers retailers and manufacturers access to a robust audience of new and used car shoppers, best-in-class digital advertising, website and software solutions, and rich data insights.

For more information, visit: go.trader.ca

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