Category: Dealer Spotlight

In today’s digital age, recent studies from AutoTrader.com and ThinkWithGoogle.com have shown these car shopping behaviours which have proven that vehicle merchandising is more important than ever: More than 70% of their time is spent shopping online before visiting a dealership 75% say online video has influenced their shopping habits or purchases Listings with custom […]

Before Car Media 2.0: Mid-Town Ford was consistent with Used but New Inventory was 90% using stock photos. That was their biggest issue. It was also difficult for people there to get caught up (they were shooting photos themselves) What was missing from your old process? Organization and accountability – there wasn’t pressure to get […]