February 14, 2019 TRADER Corporation and Car Media 2.0 are pleased to announce a new strategic partnership and technology sharing agreement, affording TRADER customers access to the Car Media 2.0 New Car Image Library and video solutions. Canadian automotive retailers advertising their new car inventory on TRADER’s automotive marketplace – autoTRADER.ca – will soon have access to […]
Kia Canada Inc. and Car Media 2.0 are pleased to announce a new strategic partnership towards vehicle Merchandising for all Kia Certified Pre-Owned Vehicles “Car Media 2.0 has established itself as a market leader in inventory merchandising.” “We’re excited to continue providing our dealers with new and innovative products that exemplify the high quality standard […]
An Ontario-based provider of high-resolution digital photos of new and used cars is helping dealers increase interest and sales The use of stock images for new and used online vehicle listings can negatively impact a dealership’s business, whereas custom quality photographs can actually help improve sales. Research shows that, not only do stock photos struggle to rank […]
In today’s digital age, recent studies from AutoTrader.com and ThinkWithGoogle.com have shown these car shopping behaviours which have proven that vehicle merchandising is more important than ever: More than 70% of their time is spent shopping online before visiting a dealership 75% say online video has influenced their shopping habits or purchases Listings with custom […]
Before Car Media 2.0: Mid-Town Ford was consistent with Used but New Inventory was 90% using stock photos. That was their biggest issue. It was also difficult for people there to get caught up (they were shooting photos themselves) What was missing from your old process? Organization and accountability – there wasn’t pressure to get […]
